I’m a digital storyteller and creative strategist passionate about building campaigns for people and brands committed to doing good—using culture, creativity, and influence to drive real impact.

Christian McCaffrey - My Cleats My Cause

Led a cross-partner NFL activation that combined athlete influence, patient engagement, and digital storytelling

Stanford Athletes & Summer Scamper 5K Campaign

Activated Stanford athletes as mission-driven influencers through the “Running Into Scamper” campaign series

Rebranding Year End Giving - Making Futures Bright

Led the 2024 rebrand of the Foundation’s flagship year-end campaign and expanded its digital and marketing impact

The Dream Tree - Stanford Children's Hospital Activation

Concepted and executed the first on-site Dream Tree activation to deepen hospital partnership and drive year-end engagement

The Man Enough Podcast - TikTok Growth

Redesigned short-form strategy to scale podcast growth and expand reach through TikTok optimization

Justin Baldoni & KiwiCo -Brand Collaboration

Led creative strategy and production for a talent-brand partnership that delivered 400K+ views and drove future collaboration

Building a Scalable Audience & Content Strategy for Justin Baldoni

Architected a scalable content strategy that drove +100K Instagram growth and cross-platform expansion.

Atlas Entertainment: Instagram Launch

Established Atlas Entertainment’s Instagram as a strategic digital channel for film promotion.

Striving to impact audiences by creating content that focuses on untold stories and meaningful voices.

“

"Storytelling is the most powerful way to put ideas into the world today."

―Robert McKee

Made with Copyfolio